> IT Internet Telecom Industry Topics> Home Appliances machine phone message】 【TechWeb News January 6, held in Beijing, the annual ceremony on Taobao, Taobao has released the 2010 online shopping data, revealing the 2010 and 2011, consumption of hot trends of network . Data show that Taobao, Taobao in 2010 reached 370 million registered users, the number reached 800 million line of goods, up to 6,000 people a day visit when Taobao, an average of 48,000 per minute of goods sold. Meanwhile, Taobao Mall as the representative of B2C business transactions doubled in 2010, 4 times in the next few years will continue this growth rate.
as China's largest e-commerce platform, Taobao has a mass of data on the purchase of consumer goods and information, Taobao, that each species is very important core competence of information technology is to use the Internet to aggregate the data to improve their ability to conduct e-commerce business, the interpretation of Internet data capability and ability to respond to rapid market to improve its core competitive e-commerce business capacity.
interpretation of these data, individuals, businesses and enterprises to e-commerce market in China the first time to obtain the data, which in time feel the pulse of the overall e-commerce market conditions and the development of the industries in which to make correct and rational decision-making, promoting market prosperity.
same time, with the continued growth of online retail market, Taobao's launch of these data, no doubt to the consumer a better consumer guide, online shopping has become a consumer out-vane. The online market is not only represent the forefront of the most active market, but also representative of the overall market under the net, so Taobao's data and future trends, on line sales and marketing management decision also has important reference value.
trend: online shopping men than women crazy Taobao data showed, as of end of 2010, Taobao has 370 million registered users. Taobao 6,000 people visit every day. According to statistics, every two Internet users, there is a 1.2 Taobao users. Age distribution from 18 to-34 year-olds are online shopping main groups, particularly the number of 18-24 year old consumer population growth rate in 2010 than any age group, online shopping has become essential for young people to life content.
data show that in 2010 the proportion of male consumers Taobao more than women. The former accounted for 53.9%, which was 46.1%. Men is higher than the amount of consumer spending nearly 8 percent of female consumers. Crazy men online shopping.
Although the number of transactions, turnover and other key data plots show that female consumers than men. Customer Price in this data, it is too male female, even to the level of 1.5:1. This shows that many women prefer to buy relatively cheaper goods, while men are even more generous, to only buy expensive.
more consumption, which resulted in total spending more than men, women, and single high turnover. Even in the clothing that the same industry,vibram 5 fingers, the consumer price is also higher than men's women.
Trends: 2000 yuan phone, 300 yuan selling small appliances 2010 年 Taobao 3C products, mobile phones and mobile phone peripheral products, overall sales of 3C products accounted for 31% of Taobao. And mobile phones, digital cameras, notebook computer Taobao visit Circuit City's average daily volume has exceeded 300 million, this figure has more than 1,300 stores of Gome average daily flow of people.
data from the Taobao platform statistics show that in 2010, Nokia and Apple, respectively, occupy 44% and 31% of mobile phone sales market, where Nokia 5230XM, Iphone3GS, Nokia 5800Tube aspirations of three touch screen smartphones single product of the top three mobile phone.
is worth noting that, Taobao phone most of the single product sales price less than 2,000 yuan, reflecting Taobao buyer or to Of these, 40% of the buyers choose the price section of the phone 1001-2000 yuan, while thousands of mobile phones account for less than 30% of the space. The other hand, more than 3,000 mobile phone market acceptance is slightly lower, with only 16% of the market. Taobao data platform from the information obtained, the black share of the phone to get the first 33%, white cell phone, followed by gains of 15% of the share.
other hand, in the field of digital cameras, Canon finally come out on top with 35% market share. Sony, Fuji, Nikon, Samsung and Panasonic points out two to six. The reason is mainly depend on a variety of Canon's IXUS flagship products look stylish, young people attracted to the main Taobao consumer groups.
found in the electrical category, price range between RMB 201 yuan -300 favorite small appliances, and such major household appliances is to soybean milk machine, electric shavers, Juicers and other white goods based, and subject to price and volume of high-end appliances and other factors, is still in development stage. Taobao top ten brand sales in the appliance, the United States, Philips, Haier appliances with more than 10% share of the top three aspirations; Kau Yang series kitchen utensils are stylish brand image for its access to the health of young people favor of online shopping has become The most popular kitchen brands.
Three: The single product price of mainstream consumer cosmetics and gradually increased to 500-600 yuan Taobao sales, according to data from the 2010 best-selling skin care brand ranking is: an absolute advantage in the first place Estee Lauder ; Mary Kay and Clinique ranked two, three, hot skin care brands in the luxury brand in Europe and America accounted for most of the country, in line with China is becoming the world's largest consumer of luxury goods trends.
is worth noting that the rapid increase consumption to high-end cosmetics market is more prosperous. Mainstream consumer from the past average price of a single product to upgrade to 300 to 400 yuan or so, gradually to high-end cosmetics, the average price of mainstream consumer single items 500-600 yuan of Estee Lauder, Clinique, Lancome level closer.
2010 makeup of the most popular is undoubtedly the Top cosmetics brands Taobao, South Korea, including top brands, including occupying the three seats, the number one for the Korean brand MISSHA, followed by the famous French luxury brand Christian Dior, L'Oreal ranked third , and cosmetics, traditional sales leader in the Maybelline New York, relegated in Taobao tenth of sales. South Korea under the brand beat beat of the line and Maybelline cosmetics giant Christian Dior, it can not help but speechless. The Korean brand because of Taiwan's . Korea, the domestic cosmetics market, the brand from scratch, the popularity of nude makeup, make-up is undoubtedly a popular guide Taobao results.
type in the hot list of cosmetics, skin care products to make four times the sales of a few, and the top eight were all skin care products. This shows that consumers pay more attention to the role of cosmetics, skin care, but also shows that most consumers will give top priority to skin health, not just for cosmetic skin surface.
trend: white, modern style into the mainstream of the most popular home improvement home improvement 2010 年 online shopping market, compared to 2009, home sales rose a very significant category, or up to 120%. Compared with last year, 2010, a wider range of consumers, rather than focus on senior and old customers. In addition, consumers generally buy the scope expanded to include building materials, furniture, furnishings, household goods, etc., the budget for a
Taobao, according to data, ranks in the TOP10 brand building brand: Top first two of the nine, animal husbandry, Kohler, both of its main brand bath products. Toiletries products as building materials of the most popular category. Building supplies throughout the year Taobao sales ratio, toiletries also become the highest product turnover, accounting for 18% market share. Decorative lighting second with 12% of the total turnover. Came in three or four of the Siemens brand Op, which Siemens switches, lamps, etc. Op consumers are the star products.
caused due to this style of decoration can be modern, European-style white furniture can become the first choice of consumers this year. The surprise is that this year's Military omnipresent wind blew from the clothing has been home. Full of modern, young atmosphere followed by a white military green furniture, after becoming the second largest purchase of furniture buyers choice. Black, blue, colors, red, chocolate, and so the color is also favored by consumers.
Trend Five: New Year's best-selling candy crabs Taobao Guangzhou latest favorite hot New Year rankings, sales top ten are: candy,mac brushes, sweets, roasted seeds and nuts, drink mixes, biscuits, nutritional meals ,blackhawks jerseys, coffee, spices, tea and bee health. From the consumption habits of view, the people of Shanghai favorite snacks, Cantonese favorite hairy. Candy sales and same period last year, an increase of 674.97%. Taobao consumer division head of Dong Xiaohua analysis of food, candy, candy import growth in demand mainly due to blowout, while the import prices and food stores line than online shopping cheaper almost 1 / 3.
net purchase snacks from the transaction data, geographical distribution, the top 10 online shopping cities, without exception, are from the eastern city, in front of dozens of cities as follows: Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen, Suzhou, Tianjin, Nanjing, Ningbo, Wenzhou. Taobao analysis, the eastern city of its good economic environment and user base, has become a major regional Internet snack consumption.
data from the Taobao platform data reveals another interesting phenomenon, the largest online shopping hairy crabs, crabs are not the main origin Jiangsu, Zhejiang, but is hairy crab Cantonese favorites. The second tier is the highest in Shanghai, Zhejiang, Jiangsu Yangtze River Delta region which Beijing has purchased crabs into the fifth network. Experts believe that the formation of the main factors for this reason is the inter-regional characteristics of online shopping decisions. Jiangsu, Zhejiang is a place of origin because of their own, so the crabs can be purchased online under the same, and always keen to Cantonese cuisine, the more the form of online shopping through the purchase of origin in particular, Yangcheng Lake hairy crabs.
Taobao data platform based on the data showed that net purchases of food accounted for 66.12% of female users, male users account for only 33.88%, the number of female Internet users are male Internet users doubled. This Taobao whole network the proportion of male users to female users was slightly higher on the contrary, it reflects the women in the shopping more selective, more sensitive to food prices.
Trend six: winter fur bag handbag popular car sutures into the most popular elements of pop data show that in 2010, Taobao in the apparel industry, women in the user's largest, accounting for the overall size of the apparel industry users 36.6%; sportswear and men's shoes size of the lowest users.
to lingerie, the bra area gather type, adjustable hot style this year,mac makeup, Taobao has been favorable for buyers. Thermal underwear, the Mo on behalf of the children, bamboo carbon fiber, fiber and other high-tech fabrics fever continues to be favored by many buyers, home service, the coral velvet fabric popular. Ladies socks, to prevent the dual concepts of disease and varicose veins legs stockings highlight this year.
luggage, the luggage bag is still dominated by women, turnover reached 70%. ,101-500 in the price of a single product the most popular, accounting for 40% turnover, while the high price of the big bag heat can not be overlooked, the bags more than 2,000 yuan accounted for 15% turnover. Wave of popular Japan and Korea, accounting for 30% of turnover, while in the elements, the car over suture fringed become the most popular elements. Consumers are increasingly demanding materials, leather package has reached 50% share of turnover, while in winter, fur bag popular single product search volume week up to 66 million, far more than 23 million of the heat leather bag. Terms of the suitcase, ABS material box super popular, turnover to more than cloth box.
Taobao relevant responsible person said that the material female package next year will be more diverse, more seasonal sensitivity, with greater emphasis on quality, bag price will continue to rise, and the genuine brand attention will be higher.
the same time, quite a number of national style of the original design boutiques, has grown up on the network, with a large emphasis on artistic personality, the pursuit of an independent quality of the fans. Known for the original design of these network goods brand, like natural fabrics, rich in ethnic color, and some also accept custom Amoy friends, the price is often higher than the average network goods.
Trend Seven: ticket prices will be decreased slightly this year as a one-stop travel trends 2010 年 8 months, average daily travel ticket Taobao volume has more than 1 million, 28 December 26000 in a single day the amount of the ticket is a new milestone. This shows that the consumption of online ticket purchasing to become a major trend, which many businesses into the net ticket sales are inseparable. It is understood that travel Taobao platform of operators used to attract the Eastern Airlines, Shenzhen Airlines, Hainan Airlines and other airlines, as well as network Plaza Chongqing, Shenzhen and day Thailand and other known agents settled. Advantage of the platform, businesses can be in ensuring the quality of service while reducing operating costs, so that Taobao travel ticket prices lower than other sites, so consumers must promptly. Tickets to the Spring Festival, for example, the current number of routes through the Taobao-price travel is still 8-9 fold, while most other sites are already full price ticket.
reached a number of online travel platform to enable businesses to save operating costs, thereby enabling businesses have the ability to reduce the price to a reasonable level, so that consumers from the benefits of reduced ticket prices. Next year is expected to enter the online travel market will gradually real online operations, a new era of online spending.
tickets online in the rapid growth in the consumer market driven, hotels, tickets, car rental and other related travel services, online consumer demand will burst, the pace of travel industry and therefore will be greatly accelerated. November, carrying 17,000 Taobao travel inn hotel inn launch system, less than two weeks has attracted more than 4,000 new hotels to join, in one fell swoop to 22,000 the number of a hotel is the largest number of hotel sites. Previously, donkey mother, a car rental partners Hey settled, but also has been shown to ticket consumption tickets, car rental and other travel products online consumer's driving force.
to Taobao, marked the launch of travel and tourism products online sales continued to increase, so the real online travel onto the stage. With online shopping growing consumer groups, there will be more and more market players into the online travel market, relying on the diversity of the Internet online booking and purchasing travel products online tourism development will be the trend.
Trend Eight: Beijing, Guangzhou people love clubbing favorite feet 2010 year, Taobao's reputation network (including the wap site, mobile client) recorded a total of 1.5 billion people in the eating live in the areas of consumer behavior play. Among these, especially in Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen and other developed cities of consumption and the Internet the same proportion of heavy users, respectively, accounting for 16.9%, 16.3%, 15.6%, 9.4% and 11.8%.
Business is business. In 2010, Hangzhou, complete the online users in a variety of word of mouth behavior, 63% and food and beverage related. Shows that food consumption is most concerned about Hangzhou users, consumption will most intense category. And in second place in Beijing is 46% the proportion of users, the third 44%, Guangzhou.
2010, Guangzhou users to complete a variety of online word of mouth behaviors, 9% and class information related to the bar. This also shows that Guangzhou has a ripe, rich nightlife culture and consumption, and its climate is that of living also developed a big convenience. Beijing came in second place the proportion of users is 5%, 2% in the third Shenzhen.
foot care in recent years people in the leisure consumption of a big wave. 2010, Beijing users to complete a variety of online word of mouth behavior, 0.8% and class information related to foot massage. Guangzhou ranked second ratio is 0.67% of users, the third of Shanghai 0.55%.
2010, the top three most cost-conscious cities of Beijing, Hangzhou and Guangzhou. 2010, Beijing users to complete a variety of online word of mouth behavior, 8.9% and discount offers information related classes. The Hangzhou ranked second ratio is 6.3% of users, the third 6.11% in Guangzhou.
2010, the word of mouth network station Beijing attracted an average of each housing information sharing to 98 hits, obviously, Beijing is the most enthusiastic about sharing the city, followed by Shanghai and Hangzhou.
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